Brief About the Unit
This unit is dedicated to the awareness content related to Hajj, Umrah, and Ziyarahh, following a clear and actionable strategy. It focuses on measuring the impact of disseminating this content to the target groups and assessing its effectiveness.
Unit’s Mission
The primary goal is to establish a unit that manages awareness content in Hajj, Umrah, and Ziyarah. Several sub-goals derive from this main objective:
1. Develop a Future Vision for the Content: Formulate a well-defined message based on this vision.
2. Identify Strategic Dimensions: Determine the strategic aspects of awareness content and the related objectives.
3. Define Mechanisms for Content Creation: Establish methods for content development and set up impact measurement indicators.
4. Build a System for Creative Idea Generation: Develop a process for producing innovative and fresh content ideas.
5. Precisely Identify Target Groups: Select appropriate channels for dissemination, ensuring timing and location are scientifically appropriate.
6. Establish a Scientific Method for Measuring Impact: Implement a systematic approach to assess the effect of spreading awareness content to the target groups.
7. Assess the Current State of Content: Evaluate the existing content in Al-Masjid Al-Haram and Al-Masjid Al-Nabawi.
Core Values
- Reverence: We operate from the sacred lands of Al-Masjid Al-Haram and Al-Masjid Al-Nabawi, respecting their sanctity and mission.
- Guidance:Our work is rooted in the goal of the Ka'bah, as it is “Guidance for all mankind.”
- Authenticity: We ground our awareness content in the teachings of the Quran, the Sunnah, the understanding of the righteous predecessors, and original scholarly methods.
- Mastery: Our efforts are based on perfection, professionalism, and the highest standards of quality.
- Creativity: We produce awareness content in innovative and effective forms that transcend the limitations of time and space.
العربية